WHAT TO CONSIDER IN PITCHING YOUR DREAM

PITCHING YOUR DREAM

Things and actions are what they are, and the consequences of them will be what they will be; why then should we desire to be deceived? - bishop Butler

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The greatest achievements of man have been the work of his mind. All that manifests in any context will be a child of concept. Your dream is part of the creation of your mind. The art of selling your dream will consequently require some level of mental effort. This to an extent goes to show why many loathe the ‘sales’ job description.

When drafting your pitch, it would be useful to express it as a dream. The alternative is to describe your business as if it were a rational argument. If you incline to logic, you will not appeal to the wishful customer who less desires to arouse his lazy mind.

So want a pitch that will deliver the following for you;

·         MATCH YOUR PASSION WITH THEIR PREJUDICE.

This is the battle you want to win, the fight of FACTS vs FEELINGS.

Basically you may want to employ liberal ideals to sell your dream. E.g.  its already out their not to question anyone’s sexual orientation, consequently not to spark conversations against enterprises flourish on progressive mentality. The vice versa is also true for conservatives who would love to espouse their ideals.

Whichever side of the divide you ascribe to; you want a pitch that won’t threaten mental harmony.

You may want to empower their ego, “MY DRESS MY CHOICE” to sell your indecent but fashionable attires. You want them to feel entitled about their baseless beliefs.

·         MATCH YOUR JUDGMENTS WITH THEIR INSTINCTS.

Coaches always emphasize on simplicity when communicating with your customer audience. I know you want your brand name to be out to as many people as possible. They key to this, is to ride on the intellectual levels of the audience. The rule of the thumb in this case is, the larger the audience the lower the intellectual level.

So you don’t want your audience to know they are unique. You want to create a herd mentality that will yearn for your leadership. You want to tell them to they have similar interests, that those who searched for this also searched for that, you want to call them your family/community and want them to join in in singing your anthem. You want them to read your clients testimonials.

·         MATCH YOUR STRONG EVIDENCE WITH THEIR STRONG OPINIONS

Someone once noted that, “the trouble with most folks is not so much their ignorance, as their ‘knowing’ so many things which aren’t so.”  Most people maintain views they lack authority, knowledge and experience to speak on, but are confident enough to asset them.

So you don’t have the luxury to educate the public bit by bit to understand your organisation. You want a pitch that will exaggerate the value you promise to deliver. Here the trick is simply not to speak in a language they understand but their language.

Using your language here, will have to make generalisations and analogies that will affect their emotions. You will then translate the conclusions from such generalisations into short catchy phrases. E.g. ‘LET US MAKE AMERICA GREAT AGAIN!’ BY president DONALD TRUMP.

·         MATCH YOUR ORIGINALITY WITH THEIR RATIONALISATIONS.

The world today is full of commentators, reviewers, and analysts. These individuals have made it their business to have their noses in other people’s businesses. So you want to give a pitch that will be made to go viral using such people. The tool to use is to be as controversial as you can afford.

Criticisms that will create healthy debate is a valuable tool. Such conversations will give you an opportunity to summarize your pitch in catchy slogans that already in the court of public opinion. This strategy wins’ customer loyalty. So really want to use it.

·         MATCH YOUR REALITY WITH THEIR FANTASY-

many folks are frustrated with their reality; they have desires that cannot be practically be satisfied in the moment. One craves to have pizza, but has no bill.  Another wants a ride, but is underage with no skill. Another desires a fair lady, but lacks the self-esteem. a lady has been waiting for a soulmate but nobody is approaching.

So you don’t want a pitch that will tell them the bitter truth. You want to paint a picture that they can live in their fantasy world now and in no time. Remember this is a fast world generation. So you give a terrific pizza offer on Tuesday, you will create videos of luxury cars and stage a customer experience, or do a movie of a fat man who swept a model off her feet. You will have a chewing gum /dress that will make her more sociable.

·         MATCH YOUR INNOVATION WITH THEIR SETTLED MENTALITY.

I Bet you reckon that human beings are creature of habit.

Bertrand Russell asserted that, “man fear thought, as they fear nothing on earth – more than ruin, more than death. Thought is merciless to privilege, established institutions, and comfortable habits; thought is anarchic and lawless, indifferent to authority, careless of the well-tried wisdom of the ages. thought looks into the pit of hell and is not afraid. It sees man, a feeble speck, surrounded by unfathomable depths of silence; yet it bears itself proudly, as unmoved as if it were lord of the universe.”

So how do you go about revising already accepted ideas? This is where it gets tough, All I can tell you at this point, is you ought to be prepared and persevere to the top.  Perseverance has no substitute to the dream seller.  Having employed the other above tricks, what will carry you through to your expected future is the character of your DESIGNED LIFE.

SO DESIGN YOUR LIFE AND THEN SELL YOUR DREAM.